Quantitative Research

Retail Audit

Retail auditing is the study of a selected sample of retail shops, can be continuous or discreet, to get information about several parameters. It is carried out to measure the effectiveness, trends in the sale, volume of sales, stock levels, marketing, and promotion tactics of a particular brand or product in the retail outlet.

Market Sizing

Market sizing research is a key step to analyzing demand for your product, distribution structure, and your brand share of the total market. From there, you'll be able to define feasible goals and identify new opportunities for your company.

Consumer Segmentation

Consumer segmentation is the process of examining customer attributes and creating groups based on how they behave, who they are, and their specific characteristics. Customer segmentation allows businesses to use targeted messaging, rather than taking a one-size-fits-all approach, to drive business results. For example, a company that sells a music streaming service could segment its customer base according to the genres customers listen to, the times of day they typically listen, and the devices they use to stream music. The company could then use insights to attract more music lovers who match those characteristics

Consumer Satisfaction

consumer satisfaction is conducted to understand how satisfied the customer towards the service or product that we had. This will help you to understand if an improvement is required in specific areas to improve customer satisfaction when compared to the SOP that we have set or when compared to COMPETITOR’s.

Product Test

Product testing is a method to understand consumer acceptance towards a product (Can be a NEW Product or EXISTING product or MODIFIED Product). It will help you to decide : - To LAUNCH or NOT to launch the NEW product that you have developed - To UNDERSTAND whether your current formula is still SUPERIOR in the market - To IMPROVE your existing product (As it perform lower than competitor) - To MODIFIED existing product to a lower cost formula (To improve margin)

Usage and Attitude (U&A)

A usage and attitude (U&A) study aims to understand how a product or service is being used and what would be the consumer or customer attitude towards the product and service they use. This study would help to identify growth opportunities by understanding the relation between the target profile, attitudes towards the product and service they used and their consumption or usage habit.

Concept Test

Concept testing is a research method to understand the acceptance towards ideas or concept of a product or service before actually launching it to the market, it will help you to sharpen the concept, fine tune the reason to believe, and measure the relevance of your concept towards the consumer or customer needs.

Brand Health Tracking (BHT)

Brand Health Tracking is a continuous process of monitoring and analyzing your brand performance in the market (From Awareness to BUMO) including brand funnel, brand Imageries and consumers or customers association towards your brand and competitor’s. It helps you to identify the effectiveness of your communication, to improve and or to maintain your current reputation in the head of the consumers or customers.

Brand Equity

Brand Equity is a set of brand asset and liabilities linked to brand name and symbol which add to or substract from the value provided by a product or service (Aaker). In Short, it is a single measurement to understand the current position of brand, compared to other brands as it is formed from various parameters which was collected from the brand tracking study. Brand health study provide lots of data with lots of parameter to analyze. Brand Equity will give you a single parameter to measure relative brand strength to competitor and relative brand strength from time to time.

Pre - Post Launch Test / Evaluation

Pre – Post Launch usually used to understand the effectiveness of the launch of a product. Has the launch improved awareness? Has the communication delivered the right messages? Is the product easy to find? Was there in issues in product? These are the questions that are able to be answered by this study.

Ads Test

Ad Test is used to understand the acceptance towards the ad. Depending on its purposes it can be done by showing the fully form ad or in story board stage.

Pricing

A method of research that measures and evaluates the impact of changes in price of a product on its demand. It is used by organizations to help determine an optimal price for new products, in order to maximise revenue and market share.

Online Survey

Online Survey is conducted online and self completion. It usually used for a quick survey with a maximum length of 10 minutes questionnaire.

Pen & Paper (Face to Face)

Traditional surveys conducted face-to-face using pen and paper.

CAPI

Computer Assisted Personal Interviewing or CAPI is an in-person or face-to-face research method in which interviewers use software on a computer or tablet to record interview responses. CAPI is an interviewer-administered mode, meaning that interviewers can clarify questions that may be unclear to respondents and ask follow-ups.

CAWI

Computer Assisted Web Interviewing or CAWI is another name for online surveys or interviews, which are surveys administered through a web browser or mobile application.