Qualitative Research
Qualitative research uncovers insights by exploring behaviors and attitudes, revealing valuable understanding.
focus group discussion (FGD)
In-depth discussions with a small group of participants, FGDs are ideal for exploring consumer perceptions, attitudes, and behaviors.
in-depth interview (IDI)
One-on-one interviews with participants, IDIs are ideal for exploring individual experiences, opinions, and attitudes.
ethnography
Observing participants in their natural environments, ethnography provides deep insights into consumer behaviors and interactions.
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